Starting off with looking into our research and how when researching we looked into many different media products, we came up with our idea by looking at the video 'Try life in another language' which is faces on humans and has no main story line, many different shots with band members doing different things, e.g riding around on a bike. We also looked at other media products such as Gorillas videos and also many more. Analysing these videos helped us come up with different ideas to use in our music video.
When actually coming to filming our video, all of our research into media conventions had come to use.
Looking into our Digi Pack and magazine advert, we haven’t really used forms of real media conventions as we wanted to come up with something different and serial.
Our Digi pack and magazine advert where done from our own initiative; we wanted to relate them to our music video as much as we could, so we tried to bring across certain features from our music video to our Digi pack and magazine advert.
As a group we decided to bring across the theme of black and white back ground and the faces we used in our video, still keeping the humans faces hidden from the viewer.
The real media conventions we looked at were a lot more detailed than our final cut video and also a lot better quality, this is all because of the time issue we had, we couldn’t make it as affective as people wanted it to be, but we believe the final video ended up being rather good and having it not so perfect went towards the sketchy kind of feel towards the video. Real media products such as ‘Day and Nite’ which is featured on our blog is a very effective video and doing drawings and making them pop up like they did is what we were aiming for but we thought having just the faces covered and with very little colour worked better than we expected.
Overall we found that by looking at real media conventions we managed to use good ideas and try different things out.
How Effective if the combination of your main product and ancillary texts?
Looking at our music video and our ancillary texts I can see our continuity throughout our ancillary texts and our music video is quite clear. There are some things we have brought through from our music video to our ancillary texts.
I believe our continuity was good throughout our video and our ancillary texts. We managed to make our continuity remain good from our video and our ancillary texts by making them all similar and taking things from our video and putting them in our ancillary texts, this was to really make the viewer establish the continuity.
We made our continuity good by using the faces and also bringing through the black a white theme. The only slight continuity error we thought was our CD cover as it was red. We used this colour as it would stand out to a viewer, and also if it was black and white like our main theme the animated face would stand out as much as it does on the red and not look very effective. We did try and keep the continuity of the CD cover by putting shots of our video on there and alos more animated faces but without the humans.
I believe the DVD cover was one of the best ancillary texts and the best in our Digi pack. The DVD cover continued the elements of the video with a concept of the band in this other animated world, also bringing together animation and real life. This is very eye catching and the continuity of this is great as very serial, the black and white was brought over again to really establish the link. But we decided not to put faces on the characters, and this was because in our music video there were some scene with the characters having no animated faces and so you actually got to see the faces of the humans in this serial different animated world.
The magazine advert shows great continuity from our final music video to our advert, using the faces on each character so they are kept hidden to the viewer, also using he black and white theme. Throughout our music video and ancillary texts we as a group have managed to keep the continuity throughout and also make our ancillary texts seem very real, by adding dates when the CD is out to buy, bar codes and also titles.
What have you learnt from audience feedback?
Throughout this whole project, as a group we have received a lot of feedback from individuals, and also other groups who are doing a similar project. The feedback we have received has helped us make our video as good as it can be.
We received feedback about our blogs and had seen what needed to be done and go in it. We showed our rough cut and our ideas which we wish to include, we received some great feedback, constructive criticism also which we benefitted from. As our audience wanted something from it we would try and work towards what they had said. There is some feedback we received from teachers and other groups, about our video (final cut video)
• Editing and elements where very good and overall ideas was interesting and quite unique
• The drawings were good quality and added a professional look to it
• Felt that the sketchy look was good and matched the music nicely.
Early feedback of plan and music video idea.
• Good idea
• Could be hard to deliver
• Influenced shown well
• Very comprehensive
The feedback was a mix of positive, negative and we got a bit of constructive criticism to help us improve our final video and also planning etc. We have changed some of the thins which we got from our feedback, E.G some people wanted us to do more of a sketchy feel and also make more things fit in with each other, so that’s what we did, included many different drawings of animated faces, e.g George Bush and Spiderman
Some of the stuff we thought we definitely needed to change because one of the things we were debating to do was have lip sinking in our video, but we thought it would be a bit more different with no lip sinking and just the animated faces over the characters ect. The feedback we received from this was a bit negative as they thought we should try and make the faces look like they are singing, but unfortunately this was a bit out of our league and we just didn’t have the time to do this which was rather disappointing. Everyone thought this music idea was a bit unique and would be quite hard but I believe we have pulled it off and managed to really create a different, sketchy, serial music video. Overall the feedback received did come to great use and we benefited a lot from all of it we received.
How did you use new media technology in the construction and research, planning and evaluation steps?
Whilst filming our media music video we had to use a various amount of new media technology throughout our planning, construction and evaluation steps. Our planning stages started off with a lot of internet research. Using YouTube a lot to get a lot of information on our music idea, we did a lot of research on many different music videos, just to get some more ideas into what we can include in our music video. Internet is a vital key when filming anything as you have to research many things to try and make your video very interesting and good.
Photoshop on the Apple Mac became very useful and helped our group a lot, as we had lots of sketches Photoshop was used a lot, to cut out our sketches and edit them if needed so,. Cutting them out was a long process as we had many different pictures and cutting them out had to be perfectly done. Gareth our group member had also done a flick book of sketches. A good example of this flick book was in our music video, when a character is walking a long and the eye gets pulled out of the picture. If we had a little more time we could have used the flick book even more as it was very effective and made it look more like the faces where actually alive in this new different world. We managed to make this quite effective, and go very well with the video.
As you can expect this was very time consuming and things took quite a while, we had to set things out very carfully and put a time on everything we needed, so we kept to a tight schedule on when to meat and when to film. This was so we to show how we were going to do it and how we were going to do it. As a group we worked well together and found this schedule we kept to was all very tight but managed to work.
This is just a brief outcome of the media technology we used whilst planning and filming our media product. But overall all the new media technology we used has become very useful and helped us finish and edit our music video. Finding out new things on final cut express for us to do different more unique things to make our music video more serial and quirky.
Another media technology we used was the actual main part of our video and that wa putting the faces on the humans and this is alled 'Rotoscoping'Rota scoping is an animation technique in which animators trace over live-action film movement,fram by frame, for use in animated films. Rotoscoping was the main idea of our music video and was different to what other grouos had done but ended up going well.
We used a lot of new media technology throughout our music videos planning; research and construction and all benefitted our music video a lot.
Conclusion of Evaluation/ final video
From the start of this project we came up with the idea of putting animated faces on human bodies and trying to create a whole new world in the space of our music video. We manage dot do everything we were supposed to do and fit in many different posts in our blog to make it as good as it can be, creating a great video coming from some great ideas. Everything I have mentioned in this evaluation is all to do with what I and my group have done within this project of creating a music video
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