group commentary question 1

In what ways does your media product use,develop, or challenge forms of real media products?

Our music video, digi pack and magazine advert were very serial, we have been influenced by some huge artists in the music industry, such as; Gorillaz, as they cover their identity to the public so no one knows who they are in their videos. As a group we have gone for an effect which will grab the audiences attention, however we have used no typical conventions so the genre is very diverse, like no typical basic genre such as pop, rock, metal and r&b, these common genres follow very normal videos for their specific genre so by our group going out of the box made it very eye catching for our specific target audience. In all videos the lyrics are sung by the artist, however in ours we have placed animation over the heads of our band members and are singing along to the lyrics through a animated character head. On the other hand not all of the bands members heads are covered with an animated head all the time because we wanted to promote the bands features.



this was our idea to promote the band and the idea of our filming.

The digi pack and magazine advert have evolved around the idea of our heads being on bodies, we have gone for the band look with faces on the magazine advert, this promotes the band and its name, we wanted to grab the audiences attention but also keep it similar to the music video we did, so keep the serial conventions. We wanted to create a strong image that is recognizable with the group, the combination with animation and real footage brought a gritty and quirky feel that we wanted to be consistent through the video and the digi-pack. This gives the band an identity that matches the genre of music for following video and publicity.