The Script

Group commentary question 3
What have we learnt from our target audience feedback?

William Wade: throughout the time of filming our music video an writing up our blog, we have received a lot of feedback from many people within our class. Most of it has been constructive criticism, some has been positive and some others have been negative towards our rough cut and also our blog

Henry Wade: We have looked at this feedback we have received and used it as a benefit towards wring our blog and doing our music video.

William Wade: The feedback we received from many different people and we had many different opinions of things we had done but like i mentioned we have used this criticisms to make out

Group Commentary question 2
How Effective is the combination of your main product and ancillary texts?

William Wade: Just by looking at the digi-pack, magazine advert and music video at a glance, you can see there is a definite continuity of visual style.

Gareth Bowen: All three products link to the identity of the band which is the animated heads, black and white look and fast pace. We feel that if we had more time then maybe the animation could of been improved but are still satisfied with the outcome of all three products.
Henry Wade: The ancillary texts do well to support our music video. You get a feel from them of what the bands identity is and what music genre they play.

group commentary question 1
In what ways does your media product use,develop, or challenge forms of real media products?

Henry Wade: Our music video, digi pack and magazine advert were very serial, we have been influenced by some huge artists in the music industry, such as; Gorillaz, as they cover their identity to the public so no one knows who they are in their videos.

Ashley Andrews: As a group we have gone for an effect which will grab the audiences attention, however we have used no typical conventions so the genre is very diverse, like no typical basic genre such as pop, rock, metal and r&b, these common genres follow very normal videos for their specific genre so by our group going out of the box made it very eye catching for our specific target audience.

Gareth Bowen: In all videos the lyrics are sung by the artist, however in ours we have placed animation over the heads of our band members and are singing along to the lyrics through a animated character head. On the other hand not all of the bands members heads are covered with an animated head all the time because we wanted to promote the bands features.

William Wade: this was our idea to promote the band and the idea of our filming.

Gareth Bowen: The digi pack and magazine advert have evolved around the idea of our heads being on bodies, we have gone for the band look with faces on the magazine advert, this promotes the band and its name, we wanted to grab the audiences attention but also keep it similar to the music video we did, so keep the serial conventions.

Henry Wade: We wanted to create a strong image that is recognizable with the group, the combination with animation and real footage brought a gritty and quirky feel that we wanted to be consistent through the video and the digi-pack.

Ashley Andrews: This gives the band an identity that matches the genre of music for following video and publicity.

Group commentary question 4
How did you use new media technology in the construction and research, planning and evaluation steps?
William Wade: We used lots of media technology within out planning also editing and also evaluation, Photo shop was very complicated as we used many pictures and cut many photos on photo shop we used within our music video.

Gareth Bowen: Also did a flick book which enabled us to make some of the faces move, E.G in our video the eye being pulled out we had to do a small flick book so it looked like someone was pulling the eye out.

Gareth Bowen: Things such as photo shop and final cut express took us quite a while but we managed to finish things off and look very good. We also did lots of internet research within our planning stages. Going on Youtube and analyzing lots of media footage and music videos.