Analyzing a music video using the Goodwins points, i did my video analyze i on the 'JLS' video 'Beat Again' The song is about a love and about a human heart metaphorically 'Beating again'. JLS are a boy band of four.
This video represents genre characteristics of a boy band dancing a routine, there is a relationship between the lyrics and the visuals, as the dance routine works well with the lyrics, E.G "My heart wont beat again", at this point the boys all put their hands on their heart and repeatedly move back and forth. This is very illustrative as they are all doing the same dance routine to the lyrics.
Within the video there is no frequent reference to notion of looking. This video is filmed in one place which is in a dark room with individual items such as: bike and lights shining bright.
As this boy band represent the love of fashion he camera stays close tot hem so you can get in a lot of what they are wearing and also there are a few close ups of when a few members of the group lift up their shirts and flash some flesh. This is done with close ups and as this song is a love song wit works well with the feminine viewer.
Within the video there is an inter textual reference to any other film or media product.
their video overall represents a great boy band who have passion for music and is a great video to be analyzed.
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